![]() You can also be creative with your imagery, visually connecting one image to the next and creating a journey for viewers to follow.” Another idea is to “test the order of your images and key selling points. “In the Google Play Store, for example, you can use one large image in place of 2-3 screens, effectively testing a large format display ad. “Try something new now and then, and ensure your screens stay fresh,” Davis recommends. Some tools that interviewees recommend include “These tools allow you to choose backgrounds and titles for each screenshot, which can help sell users on the app’s key benefits,” says George Hartley, Director of SmartrMail. If you don’t have design resources in-house, consider a screenshot generator. See the complete list of App Store screenshot size specifications. You’ll need to provide at least these two sets, but it’s a good idea to include other sizes as well. The smallest is the 5.5″ iPhone display the largest is for the 12.9″ iPad display. In the iOS App Store, you can create sets of screenshots for all device types. One of Target’s screenshots Use the right App Store screenshot size This can be very powerful as it adds a great deal of credibility to your app.” Incorporate a mix of imagery from within the app with short marketing messages and calls to action.” One such marketing message, says Adam Davis, CMO of Thingthing, is to “have one screen showcasing any awards or press coverage you’ve had by adding their badges and logos. Hugh Kimora of Mobile Action agrees, noting, “the biggest mistake is taking screenshots of random screens or menu screens inside the app and not highlighting a specific benefit.” Instead, he suggests, “Use a text banner to specify the exact benefit of the app that you are trying to highlight in each screenshot.” In addition, Kerns advises, “Take a look at major gaming apps and the types of things that they do for inspiration. “The greatest misconception about app store screenshots is that they actually need to be screenshots!,” says Jonathan Kerns, co-founder of Comparakeet. Your screenshots don’t have to be actual screenshots I asked successful app developers for their advice on screenshots, and these common themes emerged. Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will best entice users to download.
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